Thank you to the parents who attended the January APA meeting and contributed to the advertising discussion so that we can establish a collective and transparent policy regarding advertising and sponsorship within our school and parent community. The goal of this initiative is to develop a written policy, coupled with clear and ethical guidelines encompassing the views of the majority of the Allenby parent community.<\/p>\n
When complete, the policy and guidelines will represent the majority of Allenby parents’ collective views about engaging in sponsorship and advertising opportunities. The Allenby Parents Association is committed to ensuring that any adopted policy is consistent, transparent and as equitable as possible.<\/p>\n
The first step included defining the terms “sponsorship, advertising and donation” and to clarify the differences; advertising vs. donations vs. sponsorships; to define the avenues used at Allenby for communication; the students, online messaging and paper. A complete discussion of these terms is included in the attached presentation<\/a>.<\/p>\n Using the agreed definition of sponsorship, advertisements and donations, parents suggested the following guidelines to regulate the advertising by sponsors who provide financial and\/or donations to the APA.<\/p>\n 1. There will be no direct advertising to students, such as flyers in backpacks, pamphlet distributions or sponsor participation in school assemblies.<\/p>\n 2. It is understood by the school community that APA participation in advertising and sponsorship will not generate pressure on children, families or the school to purchase particular goods or services, subscribe to particular beliefs or attitudes or pursue particular courses of action.<\/p>\n 3. At school events such as Fun Fair or Big Night Out, advertising and recognition is limited to the event for which the sponsorship is made. If a flyer is sent home to advertise the Fun Fair, there may be sponsor advertising\/recognition in this correspondence only. Supporting levels of sponsorship dependent on level of giving may be implemented; for instance, a larger logo, naming them as a “gold sponsor vs a bronze, size of signage.<\/p>\n 4. With regard to the Allenby SHOP and SUPPORT section of our website, only the SHOP and SUPPORT program can be advertised to parents, NOT specific sponsors. Sponsors are not permitted to distribute flyers at school (as stated above) or advertise in the APA newsletter.<\/p>\n 5. With regard to After 4 sponsors, the AFTER 4 program may be advertised but specific sponsors may not distribute flyers nor advertise in the newsletter.<\/p>\n 6. The Principal of the school, in accordance with school and\/or TDSB policy may send information home about certain events or opportunities.<\/p>\n 7. In order to be equitable, there will be no dedicated APA campaigns to promote or endorse any particular sponsor.<\/p>\n